ICE Hub Film Library
This film, aimed at 9-11-year-olds, delivers crucial messaging around how children & young people can stay safer online.
We are delighted to announce the completion of a new water safety film aimed specifically at teens and young adults. This film is the second in our crowdfunded series and was shot with the kind support of Cemex at one of their sites in Rubgy.
This is the first virtual reality education film created entirely through crowdfunding and it’s been an amazing experience. Not only have the production costs been shared between multiple agencies, but the production process has been enriched by having so much experience and expertise around the table during the planning, shooting and editing phases.
Whilst drivers have a responsibility to mitigate risk for vulnerable road users (VRU) by practicing effective hazard scanning and passing safely, it is incumbent on the VRU to maintain their awareness, follow the Highway Code and do all they can to improve their own safety. This short film is designed to reinforce the many benefits of choosing sustainable transport, whilst reminding viewers that there is a lot they can do to improve their own safety whilst out on the roads.
This short VR film is designed to help primary school aged children understand why and how they should use a pedestrian crossing safely. To make it more interesting and accessible for the younger audience, this film focuses on Lester the Lion, a firefighter who is given road safety duty for the day.
If You Could Change, a production by FirstCar & Central Bedfordshire Road Safety team, aims to raise awareness of the hardest job a Police Officer is faced with. Many would think it’s dealing with fights, or being involved in a high speed pursuit - when in actual fact it is the moment they have to knock on the door to deliver heartbreaking news.
Alternative ending to the Award Winning Leicestershire Fire & Rescue Service, Crash Car VR Film. We use the same car and actors that appear in ‘Leicestershire Crash Car’ as they travel the exact same journey, with the exact same road risks - although this time, they do things differently.
Purpose of the film, linked with the SERP ‘Street Spirit’ Young P2W Rider Campaign. Explaining that it gives practical advice, in a fully immersive experience, to avoid hazards from some key ‘danger zones’ and manoeuvres involving, Roundabouts, Junctions & Filtering
This series of films allows the user to experience a journey through urban and rural settings on a 125cc & 1300cc motorbike. During the first viewing, the viewer is expected to give a commentary on any potential hazards they may encounter or they see approaching. the viewing of the videos would be normally be observed by a facilitator, who would know the script and be listening out for missed/ or key hazards. Once viewed, they will then go onto watch the videos again, this time listening to the commentary of an advanced police rider, who points out all of the hazards he sees and any crucial road conditions.
Young drivers and their passengers is an In-Car VR app-based virtual reality intervention designed to profile viewers based on their attitude towards risk, specifically the balance of responsibility between passengers and the driver. As the scenarios play out, viewers make choices between who they feel is posing the biggest risk to the safety of the car and its occupants.
In this branching application funded by Warwickshire County Council, viewers are on the shoulder of a young boy as he walks to school for one of the first times – initially he’s accompanied by an older girl who lives nearby, but she forgets her PE kit, leaving him to face the journey alone.
In this scenario, the cyclist is the more vulnerable road user but in the first scenes they aren’t helping themselves be seen by wearing dark coloured clothing. In addition, we have a car driving too fast for residential roads, with passengers and music adding to driver distraction.
Sometimes as pedestrians, we get distracted looking down at our phones, which reduces our alertness to hazards and awareness of the landscape. In this example, not only was our pedestrian distracted by looking at his phone, he’d also reduced his ability to hear traffic by wearing big over ear headphones
There are no real driver distractions or speed issues in this scenario. It’s very simply focused on the importance of always looking twice at junctions and for motorcyclists to make themselves as visible as possible to help prevent collisions
This innovative film is broken down into three segments, the beginning – the middle – and the end. Each segment has two possible options A or B – effectively creating eight different films in one.
Close passes are not only really intimidating, but also dangerous: police attribute "passing too close to the cyclist" as a contributory factor in a staggering 25% of serious collisions between cyclists and large vehicles.
The Dutch Reach is a practice for drivers and passengers where, rather than using your hand closest to the door to open it, you use your far hand. This choice sets off a series of five linked actions: reach, swivel, look back, open slowly, and then exit facing traffic.
Exchanging Places is a video produced for both cyclists and drivers.
In the video we see multiple near misses due to poor road use. our viewing position switches from cyclist to driver through out the video, as we watch cyclists make both right and wrong manoeuvres and like wise for the driver.
This film is designed to give any driver the information on how to safely pass horses on the road. Using the virtual perspective of a horse rider and a considerate driver, BBC Sports Newsreader, Lizzie Greenwood Hughes, the film helps drivers understand why they should pass horses following the British Horse Society’s Dead Slow messages. Using these messages will improve the safety or drivers, riders and horses on the road.
During this VR experience, we see a small bedroom fire quickly escalate as the person trapped within the room makes a 999 call. The camera is tripod mounted, which means there is no movement. We simple observe the fire as it begins to engulf the room and the smoke, which quickly affects the occupant's ability to breath and speak to the emergency services.
This twelve minute film is shot form the the drivers point of view and seeks to improve young driver hazard awareness and eye scanning skills. The scenarios begin slowly, as we gradually add more hazards and distractions into the narratives. Viewers are asked to simply observe each scenario and mentally note any hazards or distractions they feel are significant. We then play each scene through again, with the each hazard identified in real-time by an icon.
This film uses branching and allows viewers the chance to shape the outcome of their journey. Whilst each scene evolves in the same way, the ending differs depending on the roll-up number of good/bad choices made along the way. Shot in Birmingham using community actors, this film puts viewers firmly in the driving seat.
This short film is presented by a native Scottish speaker and seeks to educate viewers about appropriate speed. As well as showing us what it means to drive at an appropriate speed, our presenter shows us how to calculate a safe distance between the car in front and how to decide on an appropriate speed when you're not following another vehicle.
This short film puts us point of view of the driver is a stationary LVG, whilst an actual LVG driver sits in the passenger seat and talks us through what it's like to be driving a vehicle like this through everything from busy urban streets and rural roads. As the presenter is talking to us, we see a cyclist moving around the vehicle to highlight the restricted visibility LGV drivers experience. This film is interspersed with actual on-road footage from the point of view of a cyclist, negotiating roads shared with an LVG in a sub-urban setting.
It's a normal September day for a bunch of freshers at Exeter Uni - BBQ, beers and banter on the quayside before a night out at the union. But a split second decision almost costs one student their life when he goes into the water to retrieve his favourite baseball cap. Within 30 seconds cold water shock is starting to have an effect and just 60 seconds after entering the water, he is almost immobilised through fatigue and muscle cramps caused by the cold water. The Cold Reality lets you watch the drama unfold through the eyes of one of the students using 360 degree film, right through to your rescue from the water and evacuation to awaiting emergency services at Exeter Quay.
This six minute film shows a group of friends driving from residential to rural roads, gradually getting more distracted until a combination of speed, inexperience, inattention and a reversing tractor causes a collision in a remote location. Shot POV of the front seat passenger, we regain consciousness to see the emergency services arriving. Over the next four minutes, we see a full extraction as close to first-hand as any driver ever wants to get.