Too Close for Comfort (cycling close pass)

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Introduction: Ever feel overtaking cars are too close for comfort? Using an immersive 'exchanging places' virtual reality film, we're taking innovative action to put an end to close passing

Close passes are not only really intimidating, but also dangerous: police attribute "passing too close to the cyclist" as a contributory factor in a staggering 25% of serious collisions between cyclists and large vehicles. At the same time, we know that 62% of people in the UK consider cycling on the roads ‘too dangerous’. If we want safer roads for cyclists as well as more people cycling, putting an end to close passing is absolutely key, and Cycling UK’s Too Close For Comfort campaign does just that.

Too Close For Comfort was inspired by the pioneering work of West Midlands Police, who used plain clothes officers on bikes to identify dangerous passes. The offending drivers were offered education on how to pass cyclists safely and – in the most serious cases – prosecuted for careless driving. The operation was a huge success, and the number of collisions involving the death or serious injury of cyclist dropped by 20% in the first year.

Age Certificate: N/A

Funder and Copyright Owner: Cycle UK

Duration: 3 Minutes

Shoot style: Driver & Cyclist POV

Format: MP4 360 film (2D Option Available)

Deployment:  Oculus Go VR Headset

Download this film
This film is available to ICE Hub members only - please contact james@firstcar.co.uk for more information.