Using Crossings Safely with Lester the Lion
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Introduction: This short VR film is designed to help primary school aged children understand why and how they should use a pedestrian crossing safely. To make it more interesting and accessible for the younger audience, this film focuses on Lester the Lion, a firefighter who is given road safety duty for the day. We see Lester parked up by the side of the road, jumping out of his vehicle to stop a car from hitting a young pedestrian who is walking out into the road without looking.
Lester then takes it upon himself to teach the girl and her sister the importance of pedestrian crossings. Despite getting distracted by an ice cream van, Lester discusses the main things young people need to know about crossings, in a fun and engaging way. Finally, Lester’s colleagues rush to collect him on the way to a shout, leaving the girls safe in the knowledge they know how to cross roads safely in the future.
Age Certificate: N/A
Funder and copyright owner: Lestershire Fire & Rescue Service
Duration: 3 mins 40 seconds
Format: 360 degree MP4 video file
Deployment: YouTube/Social/Headset.
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Please contact james@firstcar.co.uk for more information.