The Immersive Community Education (ICE) Hub is a platform for sharing virtual reality experiences and 360 film for the benefit of road and community safety. Founded by FirstCar and Leicestershire Fire & Rescue Service following their production of the very first road safety VR film in 2015, the ICE Hub has now grown to contain almost two dozen films with a combined total production value of over £500,000.

Virtual reality lends itself perfectly to many safety awareness and education messages, by immersing viewers in a lifelike environment and presenting hazards, risks and insight that would be too costly, impractical or dangerous to engineer in a live setting. Not only is VR a great media to get messages across, because the technology is relatively new, people are keen to engage with it and enjoy participating using either a headset or handheld device.

ICE Hub members have perpetual access to the whole library of film as it grows. To obtain membership you can either work with us to produce a VR film and contribute it to the Hub or make a financial contribution towards the cost of an existing VR production.