
The UK’s only road & community safety VR event returns for a third year. Now fully online!
Tickets are now on sale for ICE Live 2025, which will be held online from 10:00-15:30 on Wednesday 29th January.
Safety education, reimagined.
FirstCar and the ICE Hub are excited to present the UK’s only conference focused on road and community safety virtual reality education. Supported by Road Safety GB, the aim of ICE Live is to increase awareness of this rapidly developing technology, improve understanding of its application in an educational setting and help attendees develop robust delivery plans to include the use of VR. Whether you are new to virtual reality or a seasoned professional, this conference has something for you.
Check out the last event.
Although our last event was in person, this video will give you an idea of what to expect from ICE Live 2025. We’ve moved online to eliminate the time and financial cost of travel/accommodation for attendees who come from far and wide for this unique event.
Content & Format
The day’s content will be action-packed, with an array of high-level, respected speakers from a wide range of private and public sector backgrounds. We have built an agenda in collaboration with ICE Hub members and will be announcing speakers as they are confirmed. Here’s how the day will look:
10:00-10:05 - Welcome
10:05-10:35 - Review of research and evidence, Prof. Fiona Fylan
This session will explore the evidence base around virtual reality, particulaly in relation to education and behaviour change. We'll examine how delivery through VR compares to other forms of media and any research on the types of VR expeirences that are proven to be most effective - for example, skill vs. knowledge transfer. We will look at efficancy of using VR with different age groups and those who are neurodivergent. Critically, we will be looking to answer the question - "Paying particular attention to the risks and opportunities for road and community safety. What is the evidence base for educational delivery in VR? "10:35-11:05 - Trauma informed approach, Joanna Feast
Most community education delivery in VR is done in an attempt to prevent negative consequences. Wheter it's water safety, online safety or road safety, there is the potenital for our delivery to stray into fear based appeals. With evidence showing limited effectiveness and a trauma informed approach known to be best practice, how do practitioners go about ensuring their delivery is making the biggest imact without triggering negative feelings towards the topic - i.e. being a young driver.11:05-11:20 - Hardware/software care, maintenance and organisation, Jason Carver
VR kit is expensive, so what can we do to keep it functioning at it's best for longer? This session will explore the best techniques for maintenance, cleaning, charging, transferring films and updating software. The aim of this session is to help practitioners become more efficient in how they manage VR hardware and keep it running smoothly for longer.11:20-11:40 - Coffee break with break out rooms for networking
11:40-12:05 - Beyond VR - creating effective interventions, Dr Elizabeth Box
We know that in many cases, educational delivery that uses VR often involves a group session, or one-on-one interaction with a facilitor. Some sessions follow a rigid schedule, whereas others are free-flowing and use VR more flexibly. We'll be considering how best to plan interventions that involve the use of VR, and exploring how behaviour change techniques can be integrated. Thi session aims to answer the question - "How should I plan and structure my VR interventions for maximum effectiveness?"12:05-12:30 - Evaluating VR effectiveness on a budget, Dr Victoria Kroll & Prodf. David Crundall
Many practitioners actively delivering VR interventions are doing so on a budget. And even when the same film is used across multiple organisations, the mechanism of delivery often differs, which makes it hard to colaborate on evaluation. Knowing that we must be able to evidence the effectiveness of VR interventions against pre-defined goals, this session explores how to organise robust local evaluation on a budget.12:30-12:45 - Non-immersive VR, Dr Dan Bishop
There has been a lot of research into the application and effectiveness of non-immersive VR. Not only does it make experiences more accessible, it also makes them easier to share across platforms that support 360 video. This presentation will explore the opportunities and challenges for using VR non-immersively.12:45-13:00 - Virtual Reality and autism, Dr Anders Dechsling
The use of Virtual Reality in autism research has grown in recent years. In this presentation, we will look into important factors that influence the success of using VR for autistic individuals. Additionally, we will explore the possibilities of using VR for driving simulation for autistic drivers, and simulations of law enforcement encounters for autistic drivers and vice versa.13:00-13:40 - Lunch break with break out rooms for networking
13:40-14:25 - State of VR - practitioner SWOT analysis, Steve Fisher, Kate Castle & James Gough
This session hosts five practitioners who will each list the strengths, weaknesses, opportunities and threats of VR as they see them. Core themes will be collected on-screen and discussed as a group at the end.14:25 - 15:05 - Breakout 1 - planning an intervention, Dr Elizabeth Box
This group will work through the key steps and decisions that need to be taken when putting together and intervention that involves VR. Covering topics such as goal setting, accessibility, behaviour change, risk management and quality control, this session will help participants critically review existing and plan new VR interventions with ease.14:25 - 15:05 - Breakout 2 - evaluating impact, Dr Victoria Kroll & Prodf. David Crundall
This group will work through the process of planning and execuitng a low-budget evaluation, as well as exploring how to brief an external organisation to evaluate a VR intervention against it's objectives.14:25 - 15:05 - Breakout 3 - producing or commisioning VR film, James Evans
Whether your planning to produce your own film in VR or commission one, this session will run through a checklist of everything you need to consider to ensure an engaging, high-quality production.15:05-15:25 - Where next - what's the future for VR? Tom DeFraine
Drawing on key themes from the day, we'll consider how participants feel about the value offered by VR. We'll run a series of polls and open up the discussion to learn what the key priorities should be for those working on developing VR for road and community safety practitioners.15:25-15:30 - Closing the day
Ticket Prices
ICE Hub Members
£70+VAT
RSGB Members
£85+VAT
Others
£99+VAT
Three reasons to attend ICE Live.
LEARN
Our line-up of expert speakers will share their wealth of knowledge, experience and insights into the world of VR. You can expect to learn things that may be completely new, such as updates on current research. While developing your existing knowledge in areas such as evaluation or intervention planning.
APPLY
The afternoon session will see three breakout rooms offer delegates the opportunity to join a workshop led by a subject matter expert. These interactive sessions, which can be booked in advance, are designed to help attendees apply their existing knowledge into robust frameworks for planning and evaluaiton.
NETWORK
Whether your role is strategic management, policy setting, commissioning or actually delivering VR interventions at the ground level, there will be many others in the room sharing your experiences with virtual reality. And you’ll have plenty of networking time to chat to other delegates, speakers and exhibitors.
Exhibitor Showcase
For more information about sponsorship or exhibiting, please download our media pack by clicking here.
Servicing the police, fire & rescue and military with our immersive training kits, RedboxVR are the leading virtual reality solutions company. Continuing research into the latest technological advances in virtual and augmented reality allow us to provide the ultimate immersive learning experience. We service clients throughout the UK, Europe and worldwide.
FirstCar has been a trusted partner of road safety professionals since 2004, when our first magazine for young drivers was published. Since then, FirstCar have expanded to provide award-winning road safety education for almost all road users – from cyclists to horse riders, older drivers to motorcyclists. FirstCar are proud to have co-produced the UK’s first road safety VR film and many more since.
Road Safety GB is a highly respected road safety organisation with members from local authorities, fire and rescue, police forces, road safety partnerships and businesses. Road Safety GB organises the National Road Safety Conference, runs training courses via the Road Safety GB Academy and manages the Road Safety Knowledge Centre.
Got a question?
Please don’t hesitate to contact us using the form, phone or email address below.
james@firstcar.co.uk
0203 468 1339